Author Topic: FMCG sales growth regains double digit  (Read 2888 times)

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sunil

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FMCG sales growth regains double digit
« on: March 27, 2010, 10:51:12 AM »
Total sales growth came in at 12%, breaking into the double digit growth after three months. Volume growth has been the key driver. We believe we will
see some price hikes in 2HCY10 to make up for the rising input costs. That combined with expected pick up in volumes post a normal monsoon should
lead to healthy recovery back to mid teens growth rates.

Sales growth (%) in Feb 2010 – Weakness for most companies
Godrej – 14.8
P&G – 14.5
Nestle – 13.5
Colgate – 7.5
Tata Tea – 5.6
Dabur – 3.7
HUL – (0.8)
Marico – (2.2)

Market share fell by 20bp in Feb for HUL However, over last few months market share has been largely stable at around 44.5% mark. . However, overall it has lost 360bps since Feb’09. Godrej gained 30bps in Feb with an overall gain of 110bp since Feb’09. HUL should continue to show improvement as it is now focusing more on its mass end segment. Also, the relaunch of its complete portfolio during last quarter should help.