Author Topic: All Brands of Aditya Birla Fashion Retail  (Read 454 times)

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retailmantra

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All Brands of Aditya Birla Fashion Retail
« on: August 24, 2016, 12:52:42 PM »
Aditya Birla Fashion Retail carved out of the merger of Madura Fashion and Pantaloon Retail has Brands from Super Luxury to Affordable Category with USD 1 Bn in Sales. WE present to you the Various Brands of this company as listed below.

Hackett - Super Premium - Formal and casual menswear brand
Simon Carter - Super Premium  - Formal and casual menswear brand with big variety of accessories
The Collective - Super Premium - Transition from multi brand super premium to premium and bridge to luxury
Louis Philippe - Premium - Formal wear brand with superior quality and craftsmanship
Van Heusen - Premium  - Lifestyle brand encouraging trendy power dressing
Allen Solly - Mid-premium - Friday dressing brand promoting casual, semi formal wear through colors
Peter England - Value  - Formal and casual brand with strong presence in denim
People  - Value  - Recently launched mass brand set for expansion mode
Forever 21 - Value - Mid Premium Fast Fashion women's wear retail brand
Pantaloons  - Value  - Fast Fashion retailer with higher focus on womens wear

Mens Constitute 72% of these Brands while Women is just 20% and Kids a very small 3%. Rest of it is accessories.