High pizza prices hurt overall price-value equation for customers. ~22% price hike in the last 2 years (incl passing on service tax
increase) has led to a sharp decline in volumes (est. double-digit decline). Price hikes may buttress near-term margins but do impact sales potential. We'd like to present to you the Pricing Comon –
Domino's Pizzas in India .vs McDonald's Burgers in India, the fastest Quick Service Restaurant Chains which have established mark for themselves in the World's Second fastest growing Economy.
Prices as on Jan-2015
