Nestlé India launched Actiplus Probiotic Dahi (yoghurt) to target higher share in the nascent market but fast growing probiotic foods segment. The product has been priced at ~5% premium to regular SKU (Rs40 for a 400gm SKU).
Danone India also added a premium offering to its yoghurt portfolio – Cremix, priced at ~30% premium to regular yoghurt variants. Danone which forayed into yoghurt segment about 1.5 year ago has so far restricted its distribution to four cities – Mumbai, Pune, Bangalore and Hyderabad. The product has been priced at Rs20 for 100gm pack and Rs37 for 250gm pack.
