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Retail Forum of India => Indian Retail Forum and Discussion => Topic started by: sunil on September 22, 2011, 10:16:14 PM

Title: Nestle Yogurt - Actiplus Dahi + Danone's Cermix
Post by: sunil on September 22, 2011, 10:16:14 PM

Nestlé India launched Actiplus Probiotic Dahi (yoghurt) to target higher share in the nascent market but fast growing probiotic foods segment. The product has been priced at ~5% premium to regular SKU (Rs40 for a 400gm SKU).

Danone India also added a premium offering to its yoghurt portfolio – Cremix, priced at ~30% premium to regular yoghurt variants. Danone which forayed into yoghurt segment about 1.5 year ago has so far restricted its distribution to four cities – Mumbai, Pune, Bangalore and Hyderabad. The product has been priced at Rs20 for 100gm pack and Rs37 for 250gm pack.