Author Topic: New product launches in India  (Read 3790 times)

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New product launches in India
« on: November 06, 2009, 11:50:28 AM »
L'Oreal has introduced Garnier Light Moisturizer skin cream in sachet format. Priced at Rs12, these sachets will likely help improve penetration of the product and aid faster growth.

Snacks segment is turning spicy as Parle Products launched a new range of chips positioned on the health platform under the brand ‘Smart
Chips’, implying higher competition for ITC’s Bingo and Pepsico’s Fritolays.

Continuing with its strategy to renovate the existing brands, Dabur has revamped the whole range of culinary products under the
‘Hommade’ brand and ‘Odonil’ air freshener range.

Godrej Sara Lee has expanded its mosquito repellent product portfolio with the launch of Good Knight Naturals, a moisturizing mosquito repellent cream, implying higher competition for Dabur’s market leading brand ‘Odomos’.