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Sun TV Hikes Advertising Rates

January 7, 2008

Sun TV Network operates satellite television channels across four languages–Tamil, Telugu, Kannada and Malayalam.

The company will increase the ad rates on the Tamil channel Sun by 10-21%, Telugu Channel Gemini TV by 15%, Kannada Channel Udaya TV by 10-20%, Malayalam Channel Surya TV 3-13%. The hike in advertisement rates is over 30% for two programmes whose television rating points (TRPs) are high.

For other channels like Sun Music, Sun News, Gemini Music, Gemini News, Teja, Udaya Movies, Udaya Varthagalu, Udaya II, Kiran, the increase in advertisement rates range from 10% to 25%. Simultaneously, the slot fees (broadcast fees) received from the content producers has been increased proportionately from 15 February 2008.

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