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Anand Rathi – Quick Pick Bartronics

April 3, 2008

Bartronics India Ltd – BIL offers tailor-made AIDC [automatic identification and data collection] and RFID(radio frequency Identification)-based systems. The company also provides business and technology strategy, systems design and architecture, applications implementation, network and systems integration in this field. The US subsidiary of the company has recently got a US Patent for – non-reusable RF based temper proof Wrist Band; which can be used as Identity proof as well as for cashless payment. This product will have wide ranging applications. The market for RFID tags is growing fast and will grow from $1.5 bn in 2005 to $6.1 bn in 2010. The AIDC or smart cards will also grow to around 150 million units soon, growing at a CAGR of around 45%.

In the first phase of expansion plan a new state-of-the-art Smartcards Manufacturing facility has been set up near Hyderabad. The 80 million cards per annum facility is one of the largest facilities for manufacture of smart cards in South Asia, where production started from July’07. The second phase is a backward integration project, where the Company intends manufacturing chip modules required for the production of smart cards, which is likely to go on stream in July’08.

One can buy the stock with stop loss of Rs 140 and look for a reversal in trend. If prices turn up then in short to medium term one can look for target of Rs 180 and on crossing that it may even touch Rs 210.

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