Blackstone + Warburg + General Atlantic interested in Infomedia India

Private equity funds General Atlantic, Blackstone and Warburg Pincus have shown interest in ICICI Venture’s 63% stake in Infomedia India. Infomedia India is Google’s authorized Adwords resellers in India.

Reportedly, the firm buying the stake will have to make an open offer and also pay a controlling premium. The buyer will have to put in more than Rs 400 crore for the acquisition.

Infomedia’s market capitalisation is Rs 505.98 crore, based on its current price of Rs 256.45 at the BSE.