EIH terminates Hilton alliance from Trident Hotels

EIH has decided to terminate its strategic alliance for marketing and co-branding with Hilton International for the Trident Hilton brand in India. EIH had given notice to Hilton of its decision to take effect from 31 March 2008.

In consequence, the existing Trident Holton hotels in Gurgaon, Agra, Jaipur, Udaipur, Bhubaneshwar, Chennai and Cochin will be rebranded Trident hotels effective 01 April 2008. The Hilton Towers in Mumbai will also be rebranded as Trident Towers effective 01 April 2008.