Arvind Mills which revamped its Flying Machine jeans brand is now joining hands with global retailers. Arvind Mills Ltd has informed us that Cherokee Inc., a leading global licensor and brand management Company that it has signed an exclusive international license agreement for its Cherokee brand with Arvind Mills. India’s largest integrated textile company and retailer. This multi year agreement covers a wide range of categories including men’s, women’s and children’s clothing, footwear, accessories, home and other categories.
Arvind Mills and Celebrity fashions also have contracts from Reliance Retail.