Television Eighteen India has informed us that Network18, India’s leading media conglomerate and Jagran Prakashan (JPL), one of India’s most acclaimed print majors & publisher of India’s largest read daily Dainik Jagran have announced a 50:50 joint venture initiative in the business print space. The primary mandate of this joint venture will be to launch a hindi business daily for the Indian market in 2008.
Subsequently, this will be followed by other Indian language dailies focused on financial and economic news.
This joint venture will in effect create a new category of local language business dailies within the India print space, as this will be the first Hindi business paper to hit the market nationally. This venture also marks an expansion of print offerings from Network 18 into the dailies space, post the recent announcement of its magazine publishing arrangement with Forbes media and ownership control of Infomedia, India’s leading publishers in the B2B media space. This venture is also a reiteration of JPL’s intent and commitment to provide its readers news and information in all genres.