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ITC to enter snacks segment

March 15, 2007

ITC has resolved to launch snack foods, to widen its portfolio of consumer goods and foods. ITC is India’s top cigarette maker that also has interests in hotels, paperboard, apparel, retail and information technology, already sells ready-to-eat foods, biscuits and confectionery.

ITC has estimated that branded snacks segment is growing at 30% annually. The category is dominated by unbranded regional firms. ITC’s Bingo brand will initially sell varieties of potato chips and finger snacks priced at Rs 5 and Rs 10.

I am a little bit confused as to what is the core business of ITC now ? You thoughts 🙂

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