ICRA’s subsidiary launches ICRA Mpower

ICRA Online, a wholly-owned subsidiary of ICRA is announcing the launch of ICRA Mpower, a web-based platform for mutual fund distributors and financial advisors, which provides all the tools required for making the distribution business more effective and efficient.

A cost effective solution for setting up the business, ICRA Mpower offers mutual fund distributors a gamut of financial tools to cater for both the pre- and post-investment requirements of clients, thereby paving the path for distributors to build enduring relationships with clients on the strength of quality service and appropriate advice.

ICRA Mpower is being offered by ICRA Online, an independent and credible organisation providing information services and software solutions to the financial services community. The effective combination of high quality data, technical expertise and efficient support, differentiates ICRA Online from its competitors.

ICRA Online’s earlier products like MFI Explorer, a mutual fund research and analysis product that has been subscribed to by major mutual funds, distributors and multinational banks, has been the market leader in the country. The company’s website MutualFundsIndia.com has also been rated among the best 150 sites in the world by Forbes.