Moser Baer India has announced the launch of its Optical Disk Drive (ODD) i.e. Combo drive and writer, which also marks the company’s foray into the PC peripherals industry. The company in partnership with Taiwan’s Philips & Lite-On Digitil Solutions tarp., the world’s largest OEM / ODM optical disc drive manufacturer has launched their ODDs in India in the name of ‘Moser Baer-Lite-on’.
Having established itself as a global leader in the high technology manufacturing space and the global blank optical storage media industry, the company is now leveraging upon its existing synergies, established brand equity and large distribution network in the domestic market to enter the PC Peripherals market.
The company brand is recognized for high quality products which the company now plans to extend into the fast growing PC Peripherals market in India, given its credibility amongst the drive manufacturers. The company plans to enter this market by launching products in five metros and create a niche for itself.